There is no debate about the fact that Amazon keyword research is essential for business optimization. Adding relevant keywords to product descriptions helps you climb up the ladder of SERP rankings. It increases the visibility of the product by streamlining with high-volume keywords and phrases. Your products get maximum exposure, and it also improves the discoverability of the brand. Optimize your listings for search engines to expand brand recognition.
SEO: enhance brand visibility
Say your product is bags used while hiking or trekking. Now, if the product title lacks the relevant keywords, your product might show up in the list for school bags, duffle bags, or grocery bags. The lists your product features in might be different from the intended purpose. Keywords like
- a bag for hiking,
- trekking rucksack,
- trekking waterproof backpack
- sporty bag for hiking
can direct your products to the right customers. With in-depth Amazon keyword research, you can add high-volume keywords that direct the target audience to your products. SEO keywords also keep away unnecessary and non-convertible traffic. If your product title has all the words that a customer’s search has, you are in for better visibility and guaranteed sales.
Keyword Research Methods
Optimizing your listings and Amazon storefront is a sure shot way to organic and consistent growth. Keyword-rich and compelling content makes your Amazon storefront an attractive stop for shoppers online. You can maximize your sales potential and conversion rates the following ways:
- Think like a customer. List down the most likely words included in the search for a particular product.
- Use keyword search tools like helium10 and Keyword tracker.
- Look for autosuggestions in the Amazon search bar as those are the most searched word variants.
- Thoroughly research competitors’ keywords and also focus on related products on Amazon.
- Use high-volume keywords in your bullets, description, and backend search terms.
- Get competition ready with eStore Factory
Meticulously looking for and sorting through a million keywords to find the perfect business boosters is a Sisyphean task. With our keyword ranking and research service, you can leave the cumbersome task up to us. We conduct data-driven research to find high-volume and long-tail keywords relevant to your products. Optimize your Amazon storefront and product descriptions with keywords that pave your way to more sales and profits. Maximize your brand affinity and brand identity with our best keyword strategies.
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